Instagram reels have quickly become a popular way for businesses to gain brand awareness and engage with their target audience. With Instagram being the 5th most downloaded app in the world, promoting your reels can help your audience pay more attention to your brand. In this post, we’ll share tried-and-tested tips to help your Instagram reels get more viewers.
Benefits of More Views on Instagram Reels
Increasing views on your Instagram reels has several benefits, including:
- More Future Followers – Viral reels can get featured on the Explore page, where 50% of Instagram users go to discover new content monthly.
- More Engagement – Instagram reels get 67% more engagement than standard Instagram videos. Posting more reels increases your chance of getting more likes and comments, compared to posting pictures only.
- More Brand Trust – The more people watch your videos, the more likely they are to engage with it. Higher engagement is a type of social proof that signals to your followers that your business is authentic and trustworthy.
Top Tips to Increase Views on Instagram Reels
Now that you know the benefits of increasing views on your Instagram reels, here are some proven tips to help you skyrocket your views:
- Create Valuable Content for Your Audience
To get more views on your Instagram reels, you need to create valuable content that your target audience will find interesting and engaging. This could be educational content, entertaining content, or any other type of content that your followers enjoy. Use analytics tools to figure out what type of content your followers prefer, and tailor your reels accordingly.
- Use Popular Audio Tracks in Your Reels
A “secret” hack to increase the number of viewers for your Instagram reels is to use popular audio tracks. To find popular audio tracks, go to the Explore section of Instagram and click on the reels area. Look for relevant reels based on your activity and find out the audio used in these reels. To use the audio, click on the audio thumbnail at the lower right side of the reel, which takes you to its dedicated page. Make sure the original video of the audio has at least 1 million views to increase the chances of your Instagram reel going viral.
- Create Reels Under 10 Seconds
Keep your Instagram reels short and sweet. The average attention span is up to 8 seconds only, so people will be less likely to watch your Instagram reels if they’re longer than 8-10 seconds. Make sure you add an engaging hook at the beginning of your short reel to grab your viewers’ attention.
- Embed Instagram Video Feeds on Your Website
Embed your Instagram videos feed on your website to promote your Instagram reels to your site visitors. If you usually create reels of your products, add your Instagram videos feed to your Products page in your website. This way, your visitors can view your reels right on your site, even if they’re not your followers yet.
- Use Hashtags
Hashtags are a great way to reach a wider audience and increase your Instagram reel views. Use relevant and popular hashtags in your Instagram reels to make them discoverable to people who don’t follow you yet. Use up to 30 hashtags per post to maximize your reach.
- Collaborate with Influencers
Collaborating with influencers can help you reach a wider audience and increase your Instagram reel views. Find influencers who align with your brand and have a large following, and collaborate with them to create engaging and shareable content.
- Post Consistently
Consistency is key when it comes to increasing your Instagram reel views. Post at least once a day to keep your followers engaged and interested in your brand. Use analytics tools to figure out the best time to post, and tailor your posting schedule accordingly.
